Client: Lemon Cleaning

Problem

Crowded market, no visibility, generic branding, and inconsistent leads.

Website and Google Maps weren’t converting; reviews and social proof were thin.

Solution

We executed a research-driven rebrand and local growth engine:

• Audience & Market Research: Mapped competitor offers, pricing, and neighborhoods; interviewed customers to surface decision triggers (trust, speed, eco options, easy booking).

• Brand Identity: Bold, memorable system using lemon yellow / teal / white with friendly iconography and clean typography to stand out at a glance.

• Website Overhaul: Fast UX, clear services & pricing, on-page FAQs, trust badges, “Book Now” flow with frictionless form + click-to-call.

• Local SEO & Google Maps: Optimized GBP, consistent NAP/citations, neighborhood service pages, photo cadence, and a review engine (post-clean SMS + QR).

• Content & Social: Instagram, Facebook, LinkedIn, Pinterest—before/after reels, checklists, customer stories, and seasonal promos; UGC prompts.

• Partnerships & Funnels: Airbnb/host outreach, property managers, referral program; optional Google LSAs to capture high-intent searches.

Results

• Strong brand recognition in target neighborhoods.

• Steady inbound leads from Maps + organic search + socials.

• Higher close rate (clear offers, proof, easy booking) and more repeat/recurring cleans.

• Review velocity and photo freshness lifted map rankings and trust.

The Story of Nolon
To make Lemon Cleaning stand out, we created Nolon — a friendly lemon mascot born from audience research showing people connect with brands that have personality. We used Nolon across the website, social media, Google Maps, and print materials to boost recall and trust. Within 3 months, this approach increased our booking conversion rate by 30%.

Branded Uniform Design
Lemon Cleaning’s uniforms were crafted to be more than workwear — they’re a mobile marketing tool. Featuring our lemon yellow and teal palette with Nolon front and center, they project professionalism, build trust on arrival, and stand out in every photo. Seen on social media, the website, and Google Maps, these uniforms boosted brand recognition and increased client confidence from day one.

Industry: Residential & Commercial Cleaning