Client: Redrra Remodeling Deck

Industry: Residential Construction

The Problem
Redrra was a skilled, family-run remodeler with no clear brand identity, minimal online presence, and inconsistent leads.

Competing in a market dominated by larger companies, they lacked the visibility and trust signals to attract their ideal customers.

The Solution

Seattle Digital Flow began with an in-depth market and audience analysis, studying competitors, regional design preferences, and target audience demographics — including age, gender, location, and homeowner priorities. We gathered direct feedback from the local community to guide every decision.

Our approach included:

• Brand Identity Development: Created a modern, trust-building logo, earthy wood-inspired colors, and bold, clean fonts aligned with the tastes of Redrra’s target demographic in the Greater Seattle area.

• Website Design & Optimization: Built a high-converting website with project galleries, service pages, and lead capture forms.

• Local SEO & Google Maps Optimization: Enhanced visibility with keyword targeting, citation building, and review generation strategies.

• Social Media Presence: Established and managed Instagram, TikTok, YouTube, and LinkedIn with branded, audience-specific content — from short project videos to community stories.

• Content & Messaging: Developed storytelling that highlighted craftsmanship, trust, and the personal, family-owned touch.

The Results

• Within a year, Redrra transformed from a small family business into a recognized, results-driven remodeling company with:

  • A 200% increase in online visibility.

  • Consistent high-quality leads from both search and social channels.

  • Stronger profit margins through better job targeting.

Why These Colors?
Rooted in Pacific Northwest style, this palette blends trust, craftsmanship, and warmth. Every tone was chosen through deep local market research to connect with our target audience and make Redrra instantly recognizable.

Rr

Vv

Oo

Why These Fonts?
Bold, modern headlines paired with clean, readable body text create trust and clarity. Selected through audience testing to reflect Redrra’s professionalism while staying approachable and easy to read across all platforms.